Naturstrom - A Visual Identity Transformation

The Naturstrom project represents a comprehensive redesign of the visual identity for a leading renewable energy company. Our goal was to create a design that not only resonates with the core values of sustainability and environmental responsibility but also stands out in the competitive energy market.

The redesign focused on creating a visual language that communicates Naturstrom's commitment to clean, renewable energy sources. We embraced a color palette inspired by the natural elements—earthy tones for stability, green for growth and sustainability, and blue for trust and dependability. This choice ensures that the brand's identity is immediately associated with its mission to provide eco-friendly energy solutions.